The Golf-Formula 1 mix marks the streamer’s live sports debut

The Golf-Formula 1 mix marks the streamer’s live sports debut

(Courtesy Netflix)
(Courtesy Netflix)

A decade and a half ago, Marvel Studios broke new ground in cinema by combining the heroes of its individual films — Iron Man, Captain America, and Thor — into one blockbuster hero-fest called “The Avengers.” Maybe you’ve heard something about it.

Netflix is ​​trying to make an Avengers movie of its own, assembling stars from the cast of two of its most popular docuseries — “Drive To Survive” and “Full Swing” — for “The Netflix Cup,” a one-off. Golf tournament in Las Vegas. It is worth noting that the event will be broadcast live at 6pm on Tuesday, marking Netflix’s initial leap into live sports programming.

The Netflix Cup brings together drivers and golfers in an eight-hole tournament at Wynn Golf Club in Las Vegas, with the top two teams advancing to the winner-take-all ninth hole. (No, that’s not quite a specialty.) The four Formula 1 drivers are Williams’ Alex Albon, Alpine’s Pierre Gasly, McLaren’s Lando Norris, and Ferrari’s Carlos Sainz. Participating golfers are Rickie Fowler, Max Homa, Colin Morikawa and Justin Thomas.

The competitive golf aspect of the Netflix Cup isn’t the mainstay of this stream; As long as the F1 drivers are fairly competent and can get away with a line or two, it’ll be a reasonably enjoyable way to spend two and a half hours. The focus here will be on the live element, which will give Netflix a chance to prove whether it can handle live events on a large scale.

What Netflix is ​​hoping to avoid is a repeat of the “Love Is Blind” streaming incident that occurred in April, when the broadcast was delayed by an hour and viewers were unable to access the stream, or in some cases, the entire stream. service.

While Netflix has publicly stated that it is not interested in chasing expensive rights fees for major sports like NBA basketball and NFL football, it continues to experiment with one-time live events. Earlier this month, Netflix was considering live streaming a Jake Paul boxing match.

“We’re investing heavily in growing our live capabilities, so that as demand for that grows and we find different ways, liveness can be part of creative storytelling,” co-CEO Ted Sarandos said on Netflix’s most recent earnings call. “We want to be able to do this at scale.”

The Netflix Cup will serve as promotion for the two documentaries — “Drive To Survive” is filming its sixth season, while “Full Swing” is wrapping up its second season — but also as a proof of concept for future events at Netflix events. One of them has to be a reversal of the Netflix Cup, where golfers drive Formula 1 rockets through the streets of Vegas. now Which It will be some must-see documentary TV.

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