DD Partners, LLC, Peachtree Group and Woodbine Development Corporation collaborate to develop 257-room beachfront destination

DD Partners, LLC, Peachtree Group and Woodbine Development Corporation collaborate to develop 257-room beachfront destination

DD Partners, LLC of Birmingham, Alabama, and Marietta, Georgia, The Peachtree Group of Atlanta and Woodbine Development Corporation of Dallas have announced the development of Embassy Suites Gulf Shores, a full-service resort overlooking the Gulf of Mexico and its famous white sand beaches. Located in the #1 tourist destination in Alabama, Gulf Shores.

The Embassy Suites Gulf Shores project is now being implemented, which is a joint project between the three companies. DD Partners and Woodbine are leading the development and asset management efforts, and Peachtree will manage the resort’s operations upon completion in summer 2025. The engineer of record for the project is PFVS, and the contractor is Robins & Morton.

The eight-story hotel will feature 257 all-suite beachfront guest rooms. Lobby bar and restaurant. A rooftop terrace including a bar, restaurant, pool deck and outdoor entertainment venue; and 13,620 square feet of indoor meeting and pre-event space, including a 7,800 square foot ballroom. The resort will also feature a three-story parking garage and 7,618 square feet of rentable retail space that will include a Starbucks.

“The Gulf Shores area has maintained strong momentum among leisure travelers thanks to its natural beauty and many attractions, and the amenities at this destination are designed to contribute to that momentum. Given the success of local meetings and events, we believe Embassy Suites Gulf Shores will “It will be a sought-after destination for those who travel for business and special events,” shared DD Partners, a joint venture he founded with Ron Day.

Durham and Day have strong backgrounds in commercial real estate development in the Florida/Alabama Gulf Coast and partnered with Woodbine and Peachtree to pursue the Embassy Suites Gulf Shores opportunity. The team’s combined track record in hospitality and development – ​​combined with DD Partners’ strong relationship with the city of Gulf Shores – led the group to close on the project and begin construction after many years of pursuit.

“We are excited to begin construction on the Embassy Suites here in Gulf Shores,” said City of Gulf Shores Mayor Robert Kraft. “This is the kind of transformative project we envisioned for our beach area when we adopted Vision 2025.” “Having an upscale, full-service hotel with large conference space in the heart of our beach area will enhance our seasons, support local businesses year-round and be a catalyst for high-quality redevelopment in this area.”

“We are excited to advance this development with our partners and bring the dominant Embassy Suites brand to the vibrant Gulf Shores community,” said Greg Friedman, CEO and managing director of Peachtree Group. “This resort is perfectly aligned with the city’s promising economic outlook, and as its operator we expect its location to deliver… Its unparalleled and all-suite offerings have established it as a standout performer in its competitive category, providing an attractive value proposition to business travelers and vacationers in the region.

While it has plenty of its own amenities, Embassy Suites Gulf Shores will provide guests with a great deal of options within the area. The property is located steps from the beach as well as the Hangout Music Festival, National Shrimp Festival and the NCAA Beach Volleyball Championships. It is also located next to the city’s $15 million beachfront revitalization project, which was completed in 2018 as part of a master plan to enhance the area. Other nearby attractions include Gulf State Park, the Pier at Orange Beach, Tangier Outlets, more than a dozen championship golf courses, and easy access to the sports complexes at Foley.

Peachtree Collection A new full-service resort in Gulf Shores, Alabama, USA
Gulf Shores, AL United States

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